ANDREINA LONGHI
COMMUNICATION AND PUBLISHING , L
ANDREINA LONGHI, FOUNDER OF ATTILA&CO
Andreina Longhi started her career in Snia Viscosa, then in the Max Mara house agency, which she left to found Attila&Co. She worked for big names in the fashion world such as Valentino, Gucci, Calvin Klein, “LaPerla and Montblanc, as CEO of Attila & Co and chairwoman of the White Club.
Today her son, Andrea D’Amico, works with her.
THE WHITE CLUB
White Club is a non-profit association founded in 2007 by the members Andreina Longhi and Massimiliano Bizzi (vice president), born with the dual purpose of offering visibility to particularly deserving emerging designers, and to act as a bridge between them and the fashion industry.
Inspired by the London Fashion Week, where young talents have always been held in high regard. The two partners had the purpose of creating a youthful and dynamic reality in Milan. Significantly, in which emerging designers can find the space to develop their ideas. Without being cannibalized by the great luxury houses.
Laitinen and Christian Weber are just a few names among those who regularly collaborate with White Club. Since 2009 White Club is being sponsored by the European Community, which recognizes the values of innovation and international openness.
In 2015 Andreina Longhi was awarded the Cathay Pacific Business Award, which coincides with the opening of a branch in Shanghai. In fact, this recognition rewards companies and entrepreneurs. Notably, who are committed to developing commercial, ethical and social relations with Hong Kong and China as a whole.
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