Yuppies

Youth movement and subsequent fashion, dating from the beginning of the 1980s. Term abbreviated from the phrase “young urban professional,” coined to describe a generation of young managers and professionals totally dedicated to their careers. Money, luxurious living, and uncommitted relationships were the connotations of this lifestyle. The yuppy world was governed by strict codes of conduct. Clothing had to be from a designer label, preferably made in Italy, and all accessories, from watches to cars, were to be expensive. Yuppies frequented only the most fashionable restaurants and bars, and particular holiday resorts at certain times of the year. They attended international society events covered by the media. In contrast with the material consumerism of the 1980s, at the beginning of the 1990s the New Age movement gained an increasingly large number of advocates who looked to spirituality as a source of serenity and called for the rejection of all that the yuppies so frantically pursued.