LODENFREY

COMPANIES AND ENTREPRENEURS ,   L

Lodenfrey is company based in Munich founded in 1842

Lodenfrey was founded in Germany, in Munich by the young Johann Georg Frey.

COMPANY’S ORIGINS

The story started with Johann Georg Frey who started his production with just ten looms and started to make simple and smooth wool fabrics with incredible isothermal and waterproof properties. This material will be renamed “the loden”. In 1850 Johann Georg Frey opened his first shop in Marienplatz with an architectural novelty: the windows reach down to the floor.

In 1862 the first foundations of the company were laid in an extremely favourable position for the production of Loden wools. The high presence of water together with the cold and dry climate offer everything that is desirable for the production of these Loden fabrics. Loden-Frey was officially born and immediately enjoyed great success in 1870, especially among the German and Austrian nobility. Loden became a style leader and a reference point for European high society. A distribution network was developed that covers the entire continent from Europe to Asia. For the first time, retailers and shops around the world showcase the famous Made in Germany coats in their shop windows.

The building was destroyed during the Second World War and reopened in 1949.

The destroyed Lodenfrey building

In 1960, the Lodenfrey company employed 2,000 people and allowed the training of 60 apprentices every year. The company mainly focused on loden fabric and steadily developed it further, winning the gold medal for water-repellent loden at the Universal Exhibition in Paris.

lodenfrey ss21

THE MULTI-BRAND STORE IN MUNICH

The Lodenfrey multi-brand store is based in Munich. Spread over six floors, it houses men’s, women’s and children’s collections as well as a selection of traditional costumes and loden garments. The Lodenfrey store aims at satisfying the demands of the most demanding customers by selecting the best luxury fashion brands such as Armani, Brunello Cuccinelli, Etro, Burberry and Ralph Lauren. It also offers a garment customization service with exclusive manufacturers such as Brioni, Zegna and Scabal.
The brand also owns an outlet, also located in Munich, where you can find a selection of items sold by Londefrey at discounted prices. Adjacent to the outlet there is also the “Trachtenhäusl”, a space reserved for elegant fashion and traditional costumes.

The Lodenfrey Munich store

In 2010 the website was born. With over 200 years of history, the Lodenfrey brand still puts the processing of Loden in the foreground to reinterpret it in new and modern ways. During November 2014 it received the German Retail Prize 2014, in the Management Performance of Medium-Sized Businesses category

Notably, in 2019-2020 Antonia and Leonard von Pfister, the sixth generation to join the family business, said they wanted to lead the company towards more sustainable purchases.

Moreover, the brand participates in the Pitti Immagine fair.

ALSO READ:

Harrods

Banana Republic

Woolrich and Woolmark celebrate the tradition and future of wool