Tabacchi

Lidia (1933-1980). Italian journalist. From the foundation of the magazine Novità she was the alter ego of the founder Emilia, also known as Bebe, Rosselli Kuster, and finally took over her position in 1958. Under her guidance, the magazine, purchased in 1962 from Condé Nast editions, was gradually transformed until it became Vogue Italia. Receptive, open to new developments, emblematic of a crucial period in fashion and design, it represented a link between two eras. Her background was firmly grounded in work at other women’s magazines, and she was an expert in the fields of knitwear, embroideries, elegantly set and designed dining tables, she expressed her innate aesthetic sense in all the aspects of fine living. She belonged to the group of editors of women’s magazines who established themselves in part with their personal image and their charm. She was chic when this word, not yet exploited by the industry of trends, contained a variety of nuances and meanings.