Florian Craciun and Heiko Müller launched the Zwei brand in 2007. The goal is to create a new generation of bags that mix fashion and utility while meeting a wide range of requirements. The brand is made up of three different types of backpacks for three different sports: running, rollerblading, and cycling. But that’s not all: they come with a special belt that converts to a shoulder strap and is used to secure the bag to the bike’s handlebars through the KLICKfix system. They can also be changed from a single backpack to a two-handled bag.
In Asia and Europe, the brand has been extremely successful. It is currently available in 500 stores across eight countries, and the brand’s DNA has stayed unchanged for almost a decade.