Zhang, Zola

COMMUNICATION AND PUBLISHING,  INFLUENCER,  Z

ZHANG, ZOLA

2021-4-23

FORMER SCREEN WRITER, ZOLA ZHANG IS NOW AMONG THE MAIN CHINESE INFLUENCERS, AND HAS THE FIGURES TO PROVE IT

Zola Zhang boasts around 3.5 million followers on Weibo (the Chinese version of Twitter) and in three years she has collaborated with major fashion brands including Chanel. 

ZOLA ZHANG’S DEBUT

In April 2019, the luxury shoe brand Stuart Weitzman chose Zhang as the official designer for spring fashion shows in the Chinese cities of Shenyang, Wuhan and Ningbo. Zhang, as a big fan of the brand, had previously presented the products in some of her posts.

After the shows, Zhang wrote detailed WeChat reviews based on her experience and allowed her followers to take a peek behind the scenes of the show. This article surprisingly collected more than 100,000 views, marking a turning point in her career. 

The Chinese influencer Zola Zhang

COLLABORATIONS

Zhang currently reviews the most significant events in the fashion world, from the Cannes Film Festival to fashion shows. She has been collaborating with important brands for the last three years, including: Chanel, Louis Vuitton, Max Mara, Shiseido, Armani and Estée Lauder. 

After collaborating with about 300 fashion houses over the past three years, she has now created a work team of 30 people.

The former screen writer Zhang is convinced that taking care of what she publishes is crucial. Thanks to her experience, Zhang is able to create in-depth and original content by adding an “emotional touch”.