Zerobarracento
Zerobarracento is a sustainable fashion brand, the brainchild of Camilla Carrara (1991). After graduating in Fashion Design from Politecnico di Milano in 2014, Carrara then completed her master’s studies in Sustainability in Fashion at Esmod Berlin in November 2015.
The brand was born with the aim of restructuring the values of the fashion industry, breaking away from seasonal trends and restrictions imposed by age and gender.
The name Zerobarracento is a declaration of intent: 0 as in 0% waste, 0% gender and 0% excess and 100 as in 100% sustainable. In fact, the brand has a totally sustainable and ethical approach. The production and distribution of the garments is entirely traceable and Made in Italy. Also, the clothing is inclusive thanks to the creation of “zero waste” silhouettes that celebrate the personality of the wearer, regardless of their age or gender.
The brand offers a minimalist aesthetic made up of clean and essential lines. The soft, unstructured shapes with long belts adapt to different body shapes, making the garments particularly versatile and suitable for everyday wear.
In 2020 Zerobarracento is selected by WORTH Partnership Project, the only European project in which designers, SMEs, manufacturers and suppliers work together to develop innovative, design-oriented business ideas.
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