American ready-to-wear label. From the name of Zelda Fitzgerland, wife of F. Scott Fitzgerald, and a protagonist of the wild years, the beautiful and damned era of the Wasp high society that divided its time between New York, Paris, and the CÂte d’Azur. Quite deliberately, the specialty of this ready-to-wear label is recreating contemporary versions of 1920s, 1930s, and 1940s clothes. While the colors and fabrics may always follow the latest trends, the designs are always classic, with careful attention to details like hand embroidery, vintage buttons, and pockets sewn so that they remain hidden. The look has been defined as modern vintage.