Volpicella, Viviana
Viviana Volpicella, born on 19 August 1976 in Bari, is an Italian stylist and fashion editor, already assistant of Anna Dello Russo.
Career
Graduated in Architecture with a thesis entitled “Architecture for fashion”. She said that, in those years, while her university colleagues bought architecture and design magazines, she collected fashion magazines: for her, indeed, fashion has always been a fascinating universe that would soon become her passion and later her work. Determined to cultivate this passion, after completing her studies, she moved to Milan, where she enrolled in a specialization course for fashion editors.
She became the stylist assistant of Anna Dello Russo, director of Vogue Japan and world-famous stylist, working alongside Aurora Sansone, historical stylist who worked for Condé Nast. In 2015 she was appointed fashion editor for the Milanese brand La Double J. She enjoyed considerable success and obtained a good reputation, offering stylistic consultancy for various fashion companies and photo shoots for international and Italian magazines. She curated the styling of many brands. Among these: Max Mara, Pennyblack, Luisa Spagnoli, Orciani, Tod’s, Falconeri, Furla, Pomellato, Chopard and Sisley.
She is also quite successful on social media and since 2019 she has been managing a column of questions and answers, Ask Viv, where she interacts with users with fashion and lifestyle tips. In 2020, with some friends, she founded the charity project Fourbeadden (Four Friends, Beads necklaces), a brand which produces necklaces with colored beads, entirely handmade, and whose proceeds go to charities such as the Malala Fund, which supports the education of girls also in less-lucky areas in the world.
In 2021 she was appointed fashion editor for Boglioli and, again, for La Double J, brand which she designed for a capsule collection for the Spring/Summer 2022 (Double V x Double J).
Her experience was also recognized by international magazines: after Vogue Japan, indeed, she wrote editorials for Vogue Brasil, Vogue Mexico, Elle Italia, Elle Spagna and Glamour Italia; furthermore, since September 2022 a weekly column on Vanity Fair Italia was dedicated to her Ask Viv feature.
The style of Viviana Volpicella
In her editorials, Viviana Volpicella brought Apulia’s sun and sea breeze and the dynamism of Milan in an always innovative and lively combination. She defined her style a little bit gypsy and a little boyish. Moreover she frequently mixes garments of different styles, prices and workmanship to express maximum creativity. She stated that, in both her personal looks and editorial works, she took inspiration from some style icons such as Manuela Pavesi, Bianca Jagger, Florinda Bolkan, Keith Richards and Nina Yashar. Her must have garment is the denim shirt, better if it’s a men’s shirt.
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