Vitelli
VITELLI: EXPERIMENTAL KNITWEAR BRAND
Founded in 2016 by Mauro Simionato and Giulia Bortoli, Vitelli was initially born as a semi-artistic project that offered small capsule collections. Slowly, the production grew up to the creation of a complete collection and debuted at the Milan Fashion Week in September 2021.
Supported by a group of artisans, Vitelli produces knitwear pieces that, using the made in Italy artisan tradition, propose an experimental knitting concept.
Vitelli, the name chosen by Simionato because it’s “a word full of Italianness” as well as a tribute to Fellini’s movie Vitelloni, is inspired by Cosmic Youth, a youth scene from the Eighties that grew up around the Cosmic club on the Adriatic Riviera. Joined by a passion for music, the Cosmic Youth recalls the first post hippie clubbing aesthetic, with afro and punk influences. Also for this reason, music is the beating heart of every collection.
Vitelli FW 20/21
The brand is characterized by hybrid fabrics, such as the one made of algae and yarns, by leftover and waste fabrics recovered from end-of-production stocks and end-of-distaff leftovers that are regenerated through Doomboh, an upcycling practice that uses a special needling technique. The error of a knitted stitch is underlined, highlighted in a symphony of colours and soft shapes.
At Milan Fashion Week in February 2023, Vitelli is presenting two collections. “One collection consists of dresses and the other of fabrics. The two collections evolve in parallel,” Mauro Simionato explains.
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