American brand of women’s underwear. Founded in San Francisco at the beginning of the 1970s, it was purchased in 1982 by The Limited Inc. From that moment on, it began its great expansion, with the opening of 790 shops throughout the United States. The growth of the company, which is headquartered in Ohio, has been progressive, to the point that nowadays there are over a thousand sales outlets, most of which are located in major shopping centers. Each year, at least 370 million copies of the catalogue are mailed out to every corner of the United States. By mail and by Internet. The company’s national and international reputation has also been enchanced by the linking of its image to important top models, such as Laetitia Casta, Gisele Bundchen and Tyra Banks. Some feminist groups have repeatedly protested the company’s policies and operations.
&Quad;At the beginning of the new century, from its headquarters in Columbus, Ohio, Victoria’s Secret distributes its production of lingerie, pajamas and knitwear to more than 1,000 stores in the United States. Recently created is Victoria’s Secret Beauty, a line of cosmetics.
&Quad;2003, September. It was among the 100 exhibitors invited to the first Salon of Intimatewear organized by Expo CTS. After the closure of the Bologna event, Intimate, the event held at the Milan Fiera is the only initiative in the sector in Italy.