Donatella (1955). Italian designer. After taking a degree in languages at the University of Florence, with the support and the encouragement of her brother Gianni, she soon asserted her iron will and her modern intelligence. From the very beginning of Gianni Versace’s debut as a fashion designer, she was his closest colleague and his inspiration and muse. A real woman, who rendered concrete the volcanic and oneiric genius of her brother, unfailingly influencing his creative decisions. Through contacts and friendships with rock stars such as Madonna, Sting, Elton John, Jon Bon Jovi, Courtney Love, Prince and Jennifer Lopez, Donatella helped to transform the Versace label into a trademark with an international success. She joined the company as the director of photographic campaigns and later supervised the style of all the accessories and licensing lines, debuting as a complete fashion designer in 1993, when she designed her first Versus line. In 1997, following the murder of her brother, she took on the role of artistic director of the maison and, together with her brother Santo, she took over the direction of one of the largest luxury groups in the world. The Gianni Versace S.p.A. is one of the few griffes that control the entire production cycle of fashion products, from conception and design to production, marketing, and final sale, through boutiques that they run themselves and others in franchising. “Everything that I know about fashion I learned from Gianni. In particular, I can say that I learned from him always to try and seek out new things, even at considerable risk, and never to be afraid of criticism. The Versace style is constantly on a quest for what fashion is lacking,” says Donatella who, with her collections, has added her own modern and personal touch to the Versace style, attaining significant development in areas not strictly linked to apparel: the expansion of the Home Collection line, the new cosmetics lines, the creation of the Atelier line. If Gianni was a pioneer in the use of image in advertising campaigns, Donatella certainly continued his tradition.
&Quad;2002. Donatella confirmed her status as the favorite designer of the Asian market by winning the International Designer of the Year during the MTV Asia Awards. During the evening’s events, in Singapore, Donatella won over candidates of the caliber of John Galliano, Stella McCartney, Marc Jacobs, Miuccia Prada.
&Quad;2003. “This is the right time to make changes,” said Donatella. And so in the two Parisian haute couture events, no runway, only presentation.
&Quad;After Britney Spears, the singer Christina Aguilera was the new spokesperson for the lines designed by the fashion designer. The new campaign saw the popstar dressed in leather pants and biker jackets, brown wool or white leather trench coats.”