The Delineator

American fashion periodical. At the beginning of 1870, Ebenezer Butterick, in order to promote the sale of his paper patterns, decided to launch a publishing project, and founded The Ladies Quarterly Review of Broadway Fashions. The magazine was very successful, to the point than in 1877 the magazine took over another periodical, The Metropolitan, changing its name to The Delineator and ultimately becoming one of the most widely sold women’s magazines. Until 1894, when it expanded its sphere of interests to include the home as well, The Delineator was devoted exclusively to fashion. Later, it included pages devoted to narrative and prose. At the beginning of the 1920s, it reached circulation of about a million copies, with many editions around the world. In 1928, it joined another publication, The Designer. In turn, however, The Delineator was absorbed in 1937 by the Pictorial Review.