Sergio (1940). Italian entrepreneur. He was born in Mirano, in the province of Venice, and he entered the field of fashion at the age of 16, working as a shop clerk at the Coin department store in Mestre. At the age of 30 he founded the Seventy label for an industrial production of men’s and women’s apparel. In 1975, in the wake of Seventy’s success, he launched Pepper Industries and began to produce sportswear, especially jeans. Between 1977 and 1981, he added new labels to the company: Lemon (young people’s apparel) and Pepperino (childrens). Over the years, he developed Pepper Industries on an international scale, acquiring such prestigious labels as Henry Cotton’s, Moncler, Balajò (knitwear) and Cerruti Jeans (production on license), and bringing the overall revenue to about 200 billion liras. In June 1998 he radically shifted his approach: he sold Pepper Industries with the subsidiary companies and, through the Cà Dà Mosto company, he produced and distributed the Seventy lines, with a staff of 35 people and a turnover of some 40 billion liras.
&Quad;2003, January. The turnover was steadily rising: in 2002 it reached 35 million Euros with a 17 percent increase. The womenswear line occupied 60 percent of gross revenue, while the menswear Collection accounted for 40 percent.