Arsenico & Breakfast. Store opened in 1968 in Turin, in via Gaudenzio Ferrari, close to the University, by Roberto Abate and Gina Gennari. In the wake of the events of 1968, they sold second-hand clothes found in London street markets. Within time the store began to specialize in second-hand American clothing, but also offering new clothing. For men there was a wide range of jeans, sweatshirts, and leather jackets for the air force and police, not to mention tuxedos. For women at Arsenico & Breakfast there were long party dresses in glamorous colors. Rock groups and theater companies were among the clientele.
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