Simone Rocha was born in Dublin in 1986. She is the daughter of John Rocha, an Irish designer of Cino-Portuguese origin, elected Commander of the Order of the British Empire for her contribution in the fashion industry of her country.
Simone Rocha takes her first steps in the fashion world in her father’s atelier, initially opposed to his daughter’s choice to follow in his footsteps. At the age of eleven, Simone begins to become familiar with the secrets of tailoring; at fourteen he becomes an assistant and at only seventeen he already works closely with his parents.
It is John himself, after his daughter’s insistence, to invite her to study in the prestigious Central Saint Martin College of Art and Design in London, where he taught Louise Wilson.
In 2012, just two years after graduation, Simone Rocha made her debut with her first collection during London Fashion Week.
In 2014 he signed an agreement with the US label J Brand, for which he designed fourteen items in jeans with a romantic allure, united by details in ruffles.
In 2013 she was awarded at the British Fashion Awards as an Emerging Talent in ready-to-wear and in 2014 she received the “The New Establishment Award”, a prize organized by the British Fashion Council.
More recently, during the 2016 Fashion Awards, he received the British Womenswear Designer Award and the Harper Bazaar Designer of Year Award 2016. Simone’s Style His fashion brand enters the most influential boutiques in the world: 10 Corso Como in Milan, Dower Street Market, Colette in Paris, Ikram in Chicago, Browns, Seoul and Shanghai. In February 2017, he opened his first store in New York, in the popular Soho district. It was the same designer who decorated the interior of the store, introducing works by Robert Rauschenberg, Louise Bourgeoise and Ren Ri.
The basics of his style caress the feminine romance of the Victorian era forged by lace and pearls. Her creativity is stimulated by the couturier of the past as Christian Dior or more current as Rei Kawakubo – founder of Comme des Garçons – and the same John Rocha, defined by her as “her legacy”.
In his creative visions also the Irish landscapes flare, translated, later, into weaves embroidered on fabrics that recall stories from a bygone era. Just like the Fall / Winter 2016-17 collection presented at the Lancaster House in London which saw the triumph of embroidery on unstructured garments.
Simone loves playing with classicism, re-adapting it in a modern way; the volumes adopted reverberate over the years between the end of the 19th century and the beginning of the 20th century, exasperating them with embossing and strategic ruffles. The aestheticism of the Irish designer also explores the world of tailoring with dubbed garments, with internal and external stitching, to exaggerate the over-sized volumes of her dresses.
The 2018 spring / summer collection, structured with a generous, impalpable silhouette, tells of a multifaceted, sensual, gentle but most likely sensual femininity. The collection, in September 2017, was exhibited at the Middle Temple in London.