Ato

Ato. Japanese fashion brand founded by designer Ato Matsumoto. His career began in 1993 with the opening of a shop in the chic neighbourhood of Aoyama.

Ato. Japanese fashion brand founded in 1993 by designer Ato Matsumoto. His career began in 1993 with the opening of a shop in the chic neighbourhood of Aoyama in Tokyo. After great success in his native country, in 2000 achieved international success when major department stores bought the firms’s designs on an exclusive basis. His Collections do not have specific themes, as a way to maintain creativity, and some members of the staff work 3 days in the boutique in order to stay in tune with clients.

Ato is reminiscent of Dior Homme and other European menswear labels.

In July 2000, the brand presented its collection in Paris for the first time. Then a womenswear line was added in 2003.

In 2007, Kanye West started wearing ato hi-top sneakers, bringing the brand much additional name recognition outside Japan.

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Kenzo

Arakawa, Shinichiro

Arakawa Shinichiro (1967). Japanese designer. He studied fine arts in Tokyo, and then fashion at the Studio Berçot in Paris.

Arakawa Shinichiro (1967). Japanese designer. He studied fine arts in Tokyo, and then fashion at the Studio Berçot in Paris, where in 1993 he presented his first prêt-à-porter Collection. Two years later he presented in the streets of Tokyo some pieces manufactured only with traditional Japanese materials. This Collection was entitled Koinobori, from the multicolor flag typical of the children’s festival in May.

In 1999 the designer he launched the first line of “artwork clothing,” garments which can be worn or hung on the wall like paintings.

His 2001 Fall-Winter Collection was inspired entirely by Seiko Matsuda, a pop star of the 1980s, when the designer was a teenager.

Honda decided, in the early 2000s, to enter the fashion market to get closer to its customers and also to test new ideas regarding design.

The collaboration with Honda continues for the creation of the clothing line for.motorcyclists called Shinichiro Arakawa Honda, which is supplemented by a production for women. Furthermore the release of each new collection has become a regular appointment of Tokyo Fashion Week.

The three collections presented in Paris in the early 2000s are inspired by spatial dimensions: width, length and depth.

Arakawa
One of the creations for the collaboration with Honda.

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