Palermo, Olivia

Olivia Palermo (1986) is an American model, influencer and businesswoman, founder of the Olivia Palermo Group Inc. The City on MTV launched her career.

Palermo, Olivia (1986). American influencer and businesswoman. She was born in New York on February 28, 1986 to Douglas Palermo, a building contractor and Lynn Hutchings, an interior designer.

Famous for having been part of the cast of The City, an MTV program, Palermo took her first steps in the world of fashion as an intern at Quest Magazine until she landed in Elle and became a style icon in the following years.

Her creativity and her unique style have recognized her as one of the most famous fashion influencers. It also lead her to collaborate with various international brands, until the foundation of the homonymous website and brand.


Palermo è cresciuta tra New York nell’Upper East Side e Greenwich nel Connecticut, dove ha frequentato la Nightingale – Bamford School e successivamente la St. Luke’s School. Dopo essersi diplomata, frequenta per un anno l’American University of Paris e poi si iscrive alla New School di New York dove studia comunicazione.

In a 2017 interview for the magazine Net-a-Porter, The Edit, Olivia Palermo stated that she had difficulties in her youth due to a learning disorder. However, this obstacle did not prevent it from achieving important milestones.

Then she began working as an intern at Quest Magazine, a New York-based magazine specializing in fashion, culture and society.

Olivia Palermo, her debut and success in the fashion world

From 2008 to 2010 Palermo took part in the MTV television program The City. It is a reality show that follows the evolution of young women between career and private life. During the show, Palermo works for Diane von Fürstenbergand later for Elle Magazine in the accessories department.

Those were crucial years for Olivia. In 2009 she signed a contract with the agency Wilhelmina International Inc. This marked the beginning of her career in the fashion world.

Palermo’s professional life is now divided between TV appearances and collaborations with some of the most famous brands in the fashion world.  

In 2010 Palermo was the face for the Spanish jewelery collection Carrera y Carrera. After collaborating on a number of projects including the one with Mango for the fall/winter campaign in 2010 and then with Hogan. While in 2011 Palermo participates in Project Runway and Britain’s Next Top Model as a guest judge.

In 2011, Palermo also founded his personal website. There she collects news, style and beauty tips, recruiting writers and editors in the sector. She appears on numerous covers of international magazines including Cosmopolitan, InStyle, Elle, Marie Claire, Glamor, Arcadia, L ’Officiel and Tatler.

Palermo’s first collaborations

Starting in 2011 a possible future as a designer is outlined. In fact, Stuart Weitzman calls her to design a collection of shoes for charitable purposes.

Then in 2014 she collaborated with the Italian brand Aquazzura to design a shoe collection conceived for any occasion or age. 2014 also marks an important event for the entrepreneur’s personal life. Palermo in fact married the German model Johannes Huebl.

Olivia Palermo and Johannes Huebel.

Collaborations increase in 2015. Palermo designs a collection of bags for Aspinal Of London, a London accessory brand, creates a jewelry collection with the American brand BaubleBar and launches a make-up line with Ciaté London.

This is followed by collaborations with Nordstrom in 2016. A year later she collaborated with Banana Republic and became Women’s Global Style Ambassador.

Perhaps the most important collaboration in Olivia Palermo’s career is the one with Karl Lagerfeld, in 2019. Lagerfeld called Palermo to collaborate on the winter collection of his eponymous brand. The brand described her as a “champion of self-esteem, entrepreneurship and creativity”. The collection was then disseminated through Karl Lagerfeld’s wholesale partners and online.

Regarding her ability to create a unique and original style, Valentino Garavani also expressed himself in an interview for Il Messaggero in 2019. The famous Valentino designer said that Olivia Palermo is the only exception among the various influencers trained in this era. While the others “propose ridiculous and wrong choices”, Palermo is the only one to be able to enjoy this name thanks to the ability to mix the various pieces.

Furthermore Olivia is always at the forefront of the most important fashion weeks. From Milan to Paris, from New York to London.

Olivia Palermo during the Paris Fashion Week 2018.

The brand: Olivia Palermo Group Inc.

Since the founding of the website, the entrepreneur has come a long way. In fact, the site has evolved into a real brand. The site has punctual articles and various insights on fashion, lifestyle and beauty. It also offers visitors a wide range of trends to inspire them to build their image, promoting values such as authenticity and creativity.

The group collaborates with inclusive brands. They must welcome the mission of Palermo and proposes the products of which she herself is an ambassador thanks to collaborations with selected partners.

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