Santoni
The brand Santoni started operations in 1975 in Corridonia, in the heart of the shoemaking district of the Marche region of Italy. Founder Andrea Santoni worked hard in order to industrialize the artisanal process while maintaining intact quality of design, research of the finest materials, superior manufacturing. What was originally a high-end footwear atelier turned in forty years into one of the leading players in the global luxury goods market.
At the head of the company today is Giuseppe Santoni, who marries his father’s passion for the craft with the vision of a global, innovative and multifaceted brand. Authenticity is the founding value of Santoni, a brand that innovates by being faithful to tradition. Moreover, by keeping intact the know-how of the origins, transmitted from one generation of craftsmen to the other, and exploring the ability to create unique made-to-measure pieces, Santoni releases refined
products for a demanding and sophisticated clientele.
Man’s collection
Colors and materials characterize tactile, sensual and sophisticated creations. Beautiful, for Santoni, is always synonymous with elevated: superior materials, superior craftsmanship, above-the-lines aesthetic.
The message is articulated through collections that address different customers, or the same customers in different moments and occasions of their own style. The men’s collection ranges from formal styles, with the limited editions being the top of the range, to leisure, with a sleek line of elegantly clean sneakers.
Woman’s collection
The collection dedicated to women is ambivalent: mannish, severe styles are played off with extremely feminine ones.
The drive towards innovation for Santoni matches the respect for the environment. Company’s headquarters in Corridonia are a totally eco-friendly center of pure and elegant design, made of 90% recyclable materials, in which natural resources help reduce energy consumption. Furthermore, equipped with a photovoltaic power plant, the project was awarded the prestigious METRA 2011 Authoring System Award in the category of innovative technologies.
Collaborations
Following a curatorial approach to luxury, the brand has developed prestigious collaborations over the years. The brocades, silks and velvets of Rubelli, a Venetian textile excellence with over a century of history, are used every season for a range of creations of that are opulent as they are refined. Moreover, the exclusive lines developed with Mercedes AMG and IWC Schaffausen apply the Santoni artisanal mastery, respectively, to sports cars and precision watches.
The distribution of the collections is selective. The Santoni creations are available in the best international boutiques and in a network of flagship stores designed by Patrizia Urquiola, which translate the chromatic taste and the richness of materials of the Santoni world into welcoming environments with a distinctively modernist allure.
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