Turinese furrier. Famous in the 1950s and 1960s. It was founded by Francesco Rivella, who was the owner of the Casino of Saint Vincent. He also founded a tannery, which allowed him to make profound innovations in the furrier’s art, introducing a significant fashion content to his creations. He would present his collections at SAMIA, the apparel fair of Turin. He was the first to dye beaver skins in fashionable colors. He was also the first to make massive use of advertising, forcing his competitors to adopt this strategy. This gave a strong kickstart to the sector. When Francesco Rivella died, his employees continued to run the company, but not for long.