A French fur company by Louis-Victor Revillon (1806-1873), who treated fur as a fabric, decided in 1839 to buy the old Parisian house Givelet. His sons joined the business and, between 1865 and 1875, the company expanded so much that it absorbed the furrier Pouchard and opened branches in London and New York.
He was responsible for the seal fur fashion. In the 20th century, the brand prospered, launched perfumes and, in the post-war period, diversified its production with ready-to-wear and accessories. Since 1981, the alliance of capital and strategies with the Cora group, a large retail group, has acted as a further driving force, including the opening of exclusive boutiques around the world.
France’s France Luxury Group and Swiss group Leman Capital are battling it out to take over the company which, despite its strong history, is now on the fringes of the market (although still supported by a loyal clientele). According to Le Monde, the two groups “hope to take advantage of the buying opportunities created in the luxury sector by the post-9/11 economic depression”.