Renata is the trade name of Renata Baumeisten (1934), a German fashion designer. After studying Fine Arts in Düsseldorf, she went to Paris to work as a graphic designer for the fashion magazine Elle. Only later did she devote herself to dress design. To refine her new art she moved to New York for a year, where she learned the development of the ready-to-wear market, becoming the designer in charge of the Prikene label.
In 1973 she launched her own line under the Renata brand, which was distributed worldwide. In 1980 she opened a boutique in Paris, specialising in women’s wear, with natural fabrics and hand embroidery. Her love of embroidery and linen led her to design a collection of tablecloths, curtains and cushions for the home. It was so successful that in 1991 she opened a second boutique, also in Paris, where the home collection was also offered.
The brand is now well established and Renata’s clothes can be found all over the world, from Barney’s in New York to Shiseido The Ginza in Japan. A new line has also recently been launched, for a younger target group and linked to changes in fashion.