Elisabetta Projetti

Elisabetta Projetti is a Milanese milliner, in business from between the wars until the beginning of the 1960s. She had an atelier in Via Montenapoleone, on the corner with Via Manzoni, in the same building as Rina Modelli (real name Enrichetta Pedrini), the most famous Italian pattern maker of the time, and Giuliano Fratti, the “king of crazy jewelry.”

Two generations of rich Milanese folk fought over her hats.

Two generations of rich Milanese folk fought over her hats. The less wealthy bled themselves dry in order to possess them, and bought them by paying for them in instalments. Maria Pezzi remembers her like this: “Rather plain, charming and sexy. Not fat like most of the dressmakers and milliners who spent a good part of their lives sitting down.

Elisabetta Projetti was the lover of a very sporty engineer

She was the lover of a very sporty engineer who loved mountains and climbing and would drag the very reluctant Projetti along with him: she would return three kilos lighter after each trip. Her energy and vitality were overwhelming and she was sincere to the point of being offensive. She would sometimes refuse royal clients and wives of dignitaries with the sharp retort ‘you do not have the right face for my designs’. However she was in fact capable of making a hat that would suit even the devil: she would place it on the client’s head, and with an artist’s touch she would manipulate the felt, adjust the veil, and add a feather or two, framing their face to perfection.” READ ALSO: Boselli, Mario Di Vaio, Mariano Eventi moda in Cina: i 5 eventi più significativi del 2021