Alessandra (1960). Fashion show director. A law graduate, she moved to London where she studied for a diplomatic career. She stumbled across the fashion world by chance: “At the time I was doing odd jobs just to make a living,” she recounted. Then, after running Giuliano Fujiwara’s press office and working in Franca Soncini’s PR office, in 1997 she founded a company called Random to organize fashion shows and events. The business was a success and her clients now include many important and well-established names such as Bluemarine, Max Mara, Sportmax, Alessandro Dell’Acqua, Antonio Berardi, Salvatore Ferragamo, and La Perla. She organizes a total of fifty fashion shows a year around the world.