Nast
William Condé (1873-1942). American publisher. Even though he acquired the title from Arthur B. Turnure seventeen years after it was first launched, he was the real father of Vogue. It was, until his very intelligent editorial intervention, a magazine on clothing and society with a distribution of about 10-15,000 copies. A New Yorker by origin, Condé Nast was brought up in St Louis in Missouri. Nast William Condé studied at Georgetown University and found work with the publishers of Collier’s Weekly, becoming responsible for promotions. He stayed there for ten years, long enough to learn the trade and save some money. Then Nast William Condé decided to set up on his own, buying the monthly magazine that no-one would have bet a dollar on.
Twenty years later, Vogue sold 150,000 copies and was the second-ranking magazine in the United States in terms of advertising power. The turnaround was the result of his talent, distribution strategies, ability to attract the best illustrators and photographers, and professional partnership with the talented journalist Edna Woolman Chase. The revenues from Vogue enabled him to produce House and Garden, Dress and Vanity Fair, as well as conquer Europe with editions of Vogue in England (1916), Spain (1918), and France (1920).
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