Modaprima-Esma

Event for prêt-à-porter, knitwear, “private label” professionals, and ready-to-deliver flash fashion specialists. It is a “business-to-business” occasion, revolving around the most innovative methods: rearranging seasons, creating specific samples and, above all, product-service packages, which is one of Modaprima-Esma’s main objectives. The salon is divided into four sections, corresponding to the different specializations: Private Label, Fashion Prepared for the GDO, Ready-to-Wear, and Production Districts. Visitors arrive from 50 countries as well as retail buyers, wholesale dealers, importers and specialists in organizing sales by correspondence. A typical feature of the event is the competitive pricing of standard quality Italian products.