Miss Maggie

Brand of jeans and casual women’s clothing produced and distributed by Italian Fashion, a textile manufacturing company from Urbania (Pesaro). Miss Maggie jeans owe their success to careful research into different treatments and washes that achieve a worn effect. Even though the first collection was produced simply to finish off remnants in the warehouse, by 2002 Miss Maggie had registered a 12.5 million euro turnover. Its financial success, despite the unfavorable economic climate, was due to a strategy of expanding the lines to include new creations in colored fabrics, brightly colored skirts, military pants and easy-to-wear evening dresses.