MACH & MACH
Mach & Mach, the brand of shoes with a bow
Mach & Mach is a brand, known above all for footwear, founded in Tbilisi, Georgia in 2012. The soul of the brand is the sisters Nina and Gvantsa Macharashvili, united since they were children from the passion for fashion. Gvantsa studies design, while Nina with a doctorate behind her, decides to turn towards fashion and fulfill her dream of founding a brand with her sister.
The brand, which for years has launched collections of footwear, clothing and accessories, achieved international success in 2019 with the launch of the now iconic pumps with a crystal-encrusted bow. So much so that in 2021 sales grew by 2000%, driven by the desire to wear party shoes after months indoors. Vibrant colors and romantic details, glitter and crystals, for the brand’s shoes loved by celebrities from all over the world. From Chiara Ferragni to Kylie Jenner. Pastel colors, satin and pvc for the Cinderella shoes that have gone viral on social media.
Particular choices regarding distribution. In fact, the brand follows a limited distribution strategy, without using an independently managed e-commerce. The shoes are in fact marketed exclusively through large e-tailers such as Luisaviaroma and Farfetch.
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