L’Art et La Mode

French magazine founded in 1880 with the subtitle “Magazine of elegance,” but which closed in 1967. This periodical was the first to publish an advertising fashion image. During the 1920s the subtitle was changed to: “Magazine of jet set life.” With black-and-white illustrations and colored drawings, the monthly discussed and illustrated the latest fashion trends, followed cultural life in Paris, reported on social events, literature and theater. From the late 1940s, it became the official voice of French haute couture.