Lanerossi

Italian wool factory established in Schio and Piovene Rocchette, near Vicenza, between 1849 and 1869, by Alessandro Rossi (1819-1898) on the preexisting industrial structures of the wool mill established by his father Francesco. At the start of the 20th century, the Lanificio Rossi was the most important wool factory in Italy. It had more than 5,000 workers and dozens of plants in the Vicenza area. In 1962, having taken the corporate name of Lanerossi, the company passed under the control of the Italian energy group, Eni. In the 1960s the Lanerossi brand indissolubly linked its image to the Italian industrial boom. In the late 1970s it entered a period of crisis resulting in the liquidation of the company. In 1987, it was incorporated into Marzotto, becoming a division in its textiles sector. Recently the famous logo, formed by concentric white curves on a red background, has undergone a delicate restyling. The Lanerossi is at present specialized in the production and sale of pure wool knitwear and yarns, and in the production of blends for different industrial uses (raw articles and fabrics). At the end of 1998 the company had 741 workers and a turnover of 90 million dollars. Production was 9,780 tons, with an export quota of 46% in 40 countries.
&Quad;2001, April. For the Fall-Winter 2002-2003 yarn collection, Lanerossi worked with the Style Institute Peclers Paris, one of the most important world observatories of consumer trends. After a study conducted with Ornella Bignami, who determined the evolution of the collections of the last 10 years, the company decided to take a different path in the research of new yarns and colors. The goal is to pick up the macro-trends in the evolution of demand, singling out the materials that better interpret consumer needs.
&Quad;2002. Lanerossi no longer existed as a company, but only as a presence within the Marzotto group’s textile sector.