La Redoute

This is the name of a street in Roubaix where the wool industrialist Charles Pollet built his spinning mill. He began a mail-order company in 1922 and advertised the sale of knitting wool in the Journal de Roubaix. Seventy years later La Redoute’s catalogue, which is mainly based on knitwear, has 1,200 pages and is mailed to 8 million families. In 1998 the company’s turnover amounted to approximately 1,600 million dollars, and its staff totalled almost 7,000 people.
&Quad;2002. La Redoute is the main brand of Redcats, which belongs to the Ppr Group. It is mail-order leader in France and the third largest in the world. Its dominance is maintained by a database containing 16 million addresses (8 million of which are active), and by an efficient logistical service. It also has an Internet site which allows customers to order more than 55,000 articles in complete security: lines are textiles, interior decor, and technical products for leisure time.
&Quad;2004, September. Emanuel Ungaro was called on to design the men’s line. He made his début with the Fall-Winter 2005-2006 collection.