French brand of prêt-à-porter, created in 1983 by Philippe de Hesdin, Jean-Louis Tepper and Jacques Nataf, three Parisian packaging dealers. The idea was to offer girls an economic and sexy line of ready-to-wear clothes: two basic seasonal Collections, updated each month with spur-of-the-moment new creations. It proved successful: there are now 400 Kookaï stores in Europe.