Naomi (1970). Canadian designer. She is the author of No Logo, the bible of the people of Seattle. The book opens with a analysis of the social and economic role which brands have played in the last 30 years. Nike, Shell, and McDonald’s are three logos taken as examples. This is her background: “My grandfather organized the first strike at Walt Disney, my father and mother were Leftist radicals.” Klein’s next book was published in 2003, Fences and Windows, which assembled two years of interventions and comments written about demonstrations and meetings. She writes for The Guardian, Newsweek International, New York Times and The Village Voice.