Charles. French shoemaker. Born in Romans. In 1921, at the age of 38, he started his own business. In Paris he opened an atelier at the 1, Boulevard Voltaire and hired 30 artisans, who were able to manufacture 40 pairs of shoes everyday. In the second post-war period, his three sons, René, Charles, and Roland improved production, achieving 900 pairs a day. They also transformed the Collection into a symbol for high fashion. In 1957, numbered tickets were distributed at the opening of the company’s first boutique in Paris in order to control the incredible flow of clients. Women queued diligently. In the late 1960s, Dior entrusted his business to Jourdan to manufacture and distribute Dior’s shoes all over the world. Single brand boutiques opened all over the world. In the 1980s a menswear Collection was launched. The brand has always focused its energies on avant-garde choices, such as those of the surrealist photographer Bourdin for advertising campaigns or the idea of dressing models as characters from famous paintings. Favorite pieces and evergreen, the models Maxime, a flat décolleté with a butterfly-shaped ribbon, and Madly, varnished flat platform shoes with square heels.