Italo Cremona

Company of sunglasses and frames for corrective lens. It was named after its founder who established it in 1920 in Gazzada, near Varese, working with plastics in order to obtain toilette articles, combs, toys, and glasses. Through time, the optic division (250 workers out of a total of 350) increasingly became the core business of the company, with more than 2 million pieces a year and distribution into 60 countries: 20% in Italy, 18% in Europe, 21% in the USA and Canada, 26% in the Far East, and the remaining between Australia and the Middle East. The Diablo-Made in Hell brand proposed a catalogue of 30 models. The company also produces for third parties: the first glasses designed by Valentino and Krizia, and now the Versace and/or Versus lines.
The president of the company became the founder’s son, Nando Cremona. The corporate name is I.C. Optics Spa. It has five brands under license (Gai Mattiolo, Cesare Paciotti, Shimano, Gianni Versace, and Versus) and two of its own (Diablo and Starring). From 1991 to 2003 the creative collaborator for Versus and Versace was Leonardo Balbi.
The new collections bet on hyper-technological materials, from polycarbonate to thermoplastics with anti-scratching system. Futuristic lenses, wrapping and super protective masks and a panoramic vision with the introduction of lenses also in the arms.
The Luxottica Group Spa acquired the production and distribution of IC Optics, which belongs jointly to Italo Cremona Spa and Gianni Versace Spa. Following the acquisition, Luxottica signed a ten-year contract (renewable for 10 more years) with the brands Versace, Versus and Versace Sport for the design, production, and distribution of sunglasses and eyewear globally. Its expected turnover was of 90 million Euros.