IPANEMA

BRAND AND FASHION DESIGNER ,   I

IPANEMA:  BRAZILIAN FLIP FLOP BRAND

Ipanema is a brand that belongs to Grandene, one of the largest footwear manufacturing companies in the world. Born in Brazil and established in the world, the brand is known for its colourful and practical flip flop shoes reminiscent of Hawaiian summer atmospheres. The brand offers shoes with extensive experimentation in the creative phase and a high degree of comfort for those who wear them. The shoes are made of melflex, a material patented by Grandene, ecological and sustainable plastic, hypoallergenic and totally recyclable.

Ipanema
Ipanema campaign

In 2014, the brand inaugurated its first flagship store in the world in Rio de Janeiro, in the homonymous Ipanema district. Much more than a shop, the space intends to be a varied concept of activities related to the world of fashion, art, music and well-being. Divided over 3 floors, for a total area of 320 square meters, the store offers a concept in which the stories of the characters who have made the neighborhood unforgettable meet with the brand’s creations.

Ipanema house in rio de janeiro
Ipanema house in rio de janeiro

For the Spring/Summer 2015 collection Ipanema launched its first eyewear collection “Ipanema Sun”. Designed for an ironic and colourful audience, in perfect harmony with the philosophy of the brand, the collection is strictly Made in Italy and debuted with 14 models. In addition, there are numerous active collaborations with other brands and public figures. In 2012 and 2014, Brazilian model Gisele Bündchen signed the brand’s collections in the name of glamour and nature.

Gisele Bündchen x Ipanema
Gisele Bündchen x Ipanema

For the spring 2016 collection, the Brazilian brand collaborated with designer Philippe Starck. Together they created four models of minimalist footwear including sandals and flip-flops, available in 12 colours. The “Ipanema With S+ARCK” collection was launched in January 2016 worldwide with prices between 30 and 40 dollars.

Ipanema has been distributed in Italy by Olang Spa and since 2020 by Artcrafts.

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