Intesa Moda
An association created between Milan and Florence in January 2001 on the initiative of Italy Fashion System and the Florence Center for Italian Fashion, which both control the most important exhibition centers in Italian fashion: Florence for menswear and Milan for womenswear. The target of the new organization, chaired by Leandro Gualtieri, a textile entrepreneur from the General Council of the Florence Center, is the elaboration of new strategies to strengthen the promotion of the Italian fashion system and a better spending of resources. It is a wide strategy which, according to the president’s vision, must consolidate the Italian exhibitions in the clothing and textile sectors internationally, intensifying the partnership with public institutes, while respecting the autonomies of the two centers.