Interbrand

Italian company specialized in brand evaluation. It was a pioneer in the sector, using advanced techniques. The criteria used in brand evaluation are: the influence on the market in its category; the goals achieved or what it wants to achieve; the attained targets according to age and consumer type; the degree of knowledge reached among the client base. According to Interbrand, the top ten fashion brands in the world are: Levi’s, Nike, Adidas, Reebok, Chanel, Benetton, Armani, Lycra, Wrangler, and Hugo Boss.