Men, women and children’s underwear company. Established in 1946 in Novara by the Provera family who had been operative in the sector since 1920. In 1997 it had produced about 7 million pieces, offering a range of more than 20 basic fabrics, from wool blends and double-facing to the more precious wool-silk, wool-cashmere, cottons, Scottish thread, and Microform-Lys, a microfiber patented by the company that is thinner than silk and cashmere and is used with wool. From 1990 to 1997 the company’s turnover had more than doubled, achieving 44 billion Lira.