Herchcovith

Alexandre (1971). Brazilian designer of Romanian and Polish origins. He studied at the Santa Marcelina College of Arts, where he enrolled because he had been designing clothes for himself and his mother since the age of 10. His mother and close friends were later to wear some of his first designs. As a teenager, he divided himself between the sub-culture of San Paolo and an orthodox Jewish education. This was how he discovered ironic unconventionality and an experimental taste for contradictions that now characterize his work. His debut was in 1993. He considers his job as a parallel with visual arts and is often induced to experiment. He draws inspiration from Brazilian culture and folklore. He arrived in Europe to present his creations at the London Fashion Week in 1999 and afterwards in Paris.