Gio Moretti

Trendy Milanese boutique. It opened in 1970 taking the name of its founder, Giovina Moretti. In the middle of the famous fashion quadrilateral, on via della Spiga, it is organized as an open space distributed on three levels. Initially, it offered only clothing and accessories. Now it is possible to also find flowers, CDs, books, and furnishings. Everything has a particular international taste. Giovina Moretti is also a talent scout. Her boutique is in the Milanese tradition that looks for new designers. Among the brands on sale are Jean-Paul Gaultier, Roberto Cavalli, Blumarine, Jil Sander, Donna Karan, Chloé, Ermanno Scervino, Emanuel Ungaro, and Ann Demeulemeester.