Gazette du Bon Ton, La

The leading fashion magazine in Paris in the pre- and post-World War I years, La Gazette du Bon Ton was founded by Lucien Vogel and published by the Librairie Centrale des Beaux-Arts from 1912 to 1925. Innovative in both its artwork and writing, the Gazette featured stunning color fashion illustrations obtained by the pochoir technique, a pre-cursor to silk screening. Artists such as Leon Bakst, Georges Barbier, and André Marty were behind the stunning Art Deco fashion illustrations, many of which are currently in the hands of collectors and art museums, while its writers included Marcel Astruc, Tristan Bernard, Raymond Radiguet and Jean Cocteau. In 1925 Condé Nast purchased the magazine and merged it with Vogue.