G-Star Raw Denim

Brand and streetwear company based in Amsterdam. The military inspiration pants of the company were introduced in the American market in 1998. They are characterized by a particular manufacturing technique that sees the use of torn cotton. In January 2003 the company was among the exhibitors at the 64th edition of Pitti Immagine. G-Star now has a branch office in New York and a showroom in Los Angeles. Penetration has also been strong in the Far East and in Germany, where there are five showrooms in total. G-Star Italy has its head office in Genoa.