G-Star Raw Denim
31 January 2011
Brand and streetwear company based in Amsterdam. The military inspiration pants of the company were introduced in the American market in 1998. They are characterized by a particular manufacturing technique that sees the use of torn cotton. In January 2003 the company was among the exhibitors at the 64th edition of Pitti Immagine. G-Star now has a branch office in New York and a showroom in Los Angeles. Penetration has also been strong in the Far East and in Germany, where there are five showrooms in total. G-Star Italy has its head office in Genoa.
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