Louis Eduard (1920-2000). French designer. In 1949, together with his wife Zizi, he opened a boutique in Cannes. It benefited from the attention focused on the Cannes Film Festival. Among his first clients was Brigitte Bardot. Buoyed by his success, he moved to Faubourg Saint-Honoré in Paris in 1960, creating his own line of prêt-à-porter. He often worked for the theatre as a costume designer. In 1978 and 1984 he received the Dé d’Or.
The Féraud griffe presents its new models during the Paris High Fashion Week. The collection is by the new designer Yvan Mispelaere, a former assistant to Valentino and Miuccia Prada.
Financial crisis; the presentation for July 2002 is canceled. A joint venture with Seccon-Groupe, Escada, and Michael Rover of the Kemper company.
The brand is ready for its relaunch with haute couture and prêt-à-porter collections created by a new designer, Jean-Paul Knott, a Belgian (1966), who is under contract for three years. This young designer had already worked for Saint-Laurent and Krizia before launching his own line.
The prêt-à-porter, presented the previous year, is replaced by two new lines: Louis Féraud (ready-to-wear) and Féraud Club (sportswear). Féraud GmbH, whose headquarters is in Germany, controls the brand internationally, and has a turnover of €44 million.
Jean-Paul Knott leaves the maison before the contract is up, and the Belgian Matthias Heitzler becomes the new designer.