A term that derives from the French “faµoniste.” Manufacturing “à faµon” refers to clothing made in series starting from a base model. Today, a fashionist is a manufacturing company that produces clothes for third parties, generally starting from a semi-worked material (i.e. from a previously cut fabric). Fashionists — who often work with one or more brands at the same time — sell to boutiques and fashion stores, but especially to the large distribution chains which apply their own labels to the garments, under their own brand, when “à faµon” manufacturing hasn’t already been requested by the famous names who aren’t able to manufacture their models in great quantities.