El Charro

Italian brand known especially for leather goods. It had a good piece of the market in the 1980s, offering a country-western urban style with echoes of the Native American Indians: boots, belts with big buckles, jeans decorated with glass beads, heavy jackets in velvet, and jackets with fringes. The brand belongs to a company in Lombardy owned by Giorgio Caravatti, CMF Trading. and has been presented at both Pitti Immagine Uomo and the Salon Mediterraneo in Barcelona. Together with the Benelux countries, Portugal, the Middle East, and Central America, Spain is one of the most important markets for El Charro. The colors, from ecru and beige to walnut and anthracite grey, are never gaudy or showy.
In addition to involvement in car racing and volleyball, sponsorship at the end of the 1990s and the beginning of the new millennium is connected to tourism and leisure time. After the opening of the tourist resort “Hotelito Desconocido” in Mexico, and of Charro Cafés in Rome, Milan, and Modena, comes the opening of the Charro Village in Sharm el Skeik.