American brand of jeans. It was created in 1996, almost as a game, by the film and television designer Suzanne Costas Freiwald. The clothes are known for being tight-fitting and sexy. The brand really took off in 1997, after the first order placed by Fred Segal, an important department store in Los Angeles. Over the years, the product line has introduced new types of washing and manufacture of the denim fabric. It has also expanded to include knitwear, skirts, and jackets. Since Spring-Summer 2003, the brand has also had a men’s line. It has four boutiques, in Los Angeles, Tokyo, New York, and Osaka, and is also present in the most important department stores of the U.S.