Brand of casual clothing with a strong research component created by Livio Graziottin (1965), a graduate of the School of Art and Industrial Design in Venice. His work is produced by Gruppo Fashion Box (Replay). The brand was born in 1994, at the start of the internet phenomenon. The letter E in the name stands for electronic, as in e-business, e-mail, etc. Over time, the technologic and futuristic inspiration became more nuanced, going from revisited ethnic to retro, with influences from contemporary art and design, in a melting pot characterized by an extremely creative use of technology that was often experimental, on the level of both materials and processes.