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Marc Alain (1930). French psychoanalyst. In his book Psychosociologie de la Mode he analysed fashion as a structure of systematic and constant elements: the need for change, the game of imitation, belonging to a group, collective taste and trends, the individual’s need to differentiate, and the economic aspect. In his view, clothing in itself is a code of communication that is transmitted through fabrics, shapes, and colors. It express the moods, personalities, social classes, professions, cultural levels, and aspirations of those who wear it.