Daelli

Ermanno (1950). Italian designer, born in Florence. He entered the world of fashion as owner of a chain of shops in Florence and Cortina selling clothing and accessories. Through direct contact with the public, Daelli acquired that special sensitivity to trends which allowed him to make his own début in 1985 as a successful designer of women’s bags and belts: a casual style of Anglo-Saxon inspiration. In 1990 he organized his first presentation of women’s wear in Milan and, six months later, he launched a men’s line: metropolitan in inspiration with some ethnic touches and a strong passion for the rigor and essentiality of Japanese design. Afterward, he sold the brand, which continues to be produced, although without any connection to him. Since 1997 he has designed the Ermanno Scervino line.
Daelli continues to design his Collection for Ermanno Scervino. In 1999, the line has a turnover of 50 billion liras, an increase of 200% over the previous year.
He lands in Southeast Asia thanks to an agreement just concluded with the luxury multinational Joyce, which has some 200 points-of-sale, 50 of them in Hong Kong alone.
The clothing line is expanded by a new line of shoes and bags.
The new men’s Autumn-Winter 2003-2004 Collection is presented in the Florence boutique on via Tornabuoni at the time of Pitti Uomo: a Chinese style added to the English dandy of the 1940s, with cuts, shapes and details in military style, and fabrics including velvet, flannel, and tweed as well as nylon and leather. The details are very important, from crocodile-skin frogs to Chinese passementeries. The most precious piece is certainly the dankalia fur, made from a very rare African goat, next to a zebu fur.
The début of the Florentine brand Ermanno Scervino on the Milan runways. The presentation takes place in via della Spiga. It is a collection especially focused on femininity and sensuality, for example with a petticoat-dress manufactured, in the Winter version, in pashmina and woolen lace.